26/03/2007

Pressalits interpretation of the experience economy is honoured
The presentation of Pressalit’s toilet seats at the disco and music venue Train, in Aarhus, was the most creative and innovative conference of the year! This was rewarded with the prestigious “Scandinavian Meeting Planner of the Year Award”. It was the first time that the award goes to Denmark.

In January, we held our international sales and marketing seminar at Train. Here international businessmen and local artists joint their thoughts, visions and work – based on products by Pressalit. The seminar was an innovative and creative interpretation of the growing experimental economy and for this, Train received the “Scandinavian Meeting Planner of the Year Award”.

Marketing manager at Pressalit A/S, Margit Møller, emphasizes how the cooperation with Train has given the branding process at Pressalit a new dimension. “For over 50 years we have developed and produced toilet seats for the global customer. It is of great importance that we tell the story about our products in a creative manner. And the fact that we are doing things in a completely new and unconventional manner is expected it to give a positive influence on our sales”, she continues.

The “Scandinavian Meeting Planner of the Year Award” is given by the world-wide organisation Meeting Professionals International (MPI). It is awarded to the years’ most creative and innovative organizer of commercial courses and conferences in Scandinavia. This makes both Train and Aarhus a very attractive partner for course and conference activities, and Rasmus Jerver from the tourist organisation VisitAarhus says the award will benefit the entire city.

Read more about the seminar

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